BONITA stands for stylish fashion that comes with modern femininity. As its own brand, BONITA has its own profile and is aimed at female customers in the 50+ age group. With a focus on (self-)confident trends in the fashion landscape, BONITA sees itself as an inspirational and supportive partner for women who wish to accentuate their personal style. The looks are contemporary, easy to combine and above all accentuate the natural beauty of the wearer. BONITA sells twelve collections a year.

The collection is wonderfully complemented through the use of colour and well-chosen accessories, such as scarves, shawls, chains, belts, watches, and handbags.


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