The brands of the TOM TAILOR GROUP form a precisely differentiated world of casual wear with strong character, complemented by a wide range of accessories and home textiles. In the medium price segment, they collectively offer consumers high-quality, confidently stylish clothing tailored to the needs of various target groups aged 0 to 60. Our customers are at the centre of the way we think. Our brands embody their emotions and lifestyle.
The TOM TAILOR brand is firmly established in the textile market since 1962 and has a strong awareness among customers. Young, modern women and men between the ages of 35 and 45 are the target group of the TOM TAILOR WOMEN and MEN collections. Furthermore the product range includes clothing for teenager, children and babies that are marketed under the product lines TOM TAILOR KIDS, MINIS & BABY.
The TOM TAILOR brand capitalises on its international profile and “new urban player” positioning. This brand attitude reflects the brand’s mission of appealing to self-confident target groups with a high affinity for lifestyle and fashion. The new TOM TAILOR styles are detailed, clean and fashionable. The product strategy and brand design were inspired by international zeitgeist and shaped by the history of the TOM TAILOR brand.
TOM TAILOR Denim
TOM TAILOR Denim – TOM TAILOR’s trendy denim lifestyle brand – includes in line with its slogan “Young Fashion for Open-minded Personalities” unconventional, bold and sporty looks for customers from 25 to 35 years old.
Each month, TOM TAILOR Denim puts out new fashion themes that carry through all of its looks. In all cases, denim is the focus. The blue jean fabric is the soul that comes to life in all washes, fits, grades and detailing. In addition to concentrating on denim, the hallmarks of this brand are high quality, confident styling and contemporary trends that can continually be reinterpreted. Every TOM TAILOR Denim collection is based on a unique idea.
TOM TAILOR Accessories / Licensed Products
The TOM TAILOR brand world is complemented by a wide range of accessories and home textiles.
The product range primarily features shoes, leather goods, belts, gloves, hats, scarves, bodywear, ties, bags, perfume, jewellery, umbrellas, watches and sunglasses, bed linen and toiletries.
Since 1979, the BONITA brand stands for fashion that is current and designed especially for women over 40.
As a provider of sophisticated styles for confident women, the brand always delivers the latest looks. BONITA is a contemporary partner designing clothes for women who want fashion to highlight their individual style. Its twelve collections per year feature lovingly crafted details and perfect fits. The looks are authentic, stylish and emphasize the customer’s natural beauty. BONITA emphasises the modularity of its pieces, excellent service and optimal customer support.
Colourful and stylish BONITA accessories complement the collections effectively. These include scarves, shawls, necklaces, belts, watches and bags.
TOM TAILOR BRAND Onlineshop
BONITA BRAND Onlineshop