TOM TAILOR is firmly established in the fashion industry since 1962 and has obtained high visibility and strong brand perception by customers in the mid-price segment. Since 2019, the established product portfolio has been supplemented by two further lines focusing on women. The following lines are part of the TOM TAILOR brand:
The target groups of these collections are modern women and men aged between 35 and 45 with a high affinity towards lifestyle and fashion. The TOM TAILOR Men and Women lines represent an all-round positive attitude to life. The product strategy and brand design are based on a holistic collection concept and reflect the international zeitgeist. Since 2019, TOM TAILOR Men has also been available under the name Plus, offering sizes from 2XL to 5XL.
The company's lifestyle line has been successful on the market since 2007 and is aimed at female and male customers aged 25 to 35. The brand core combines unconventional, casual looks that draw attention. The line is defined as a companion for its customers on their journey through young life. Thereby, it supports the life attitude of this target group: their desire for challenges and the urge to follow one's own rules. Every month, the line offers new trends with high quality and cool silhouettes. In general, the focus is on denim in all washings, fits and details.
The product line for women in the Plus Size segment has been available in stores since August 2019 with the first capsule collections in sizes 44 to 54. These collections do not put the sizes first but smart looks in which women feel comfortable. Conscious cuts, patterns and details ensure to skilfully highlight the favourite part of each women’s body. As of 2020, MY TRUE ME will offer a reliable product management with its eight collections a year and a NOS concept, capable of subsequent delivery, at hand.
With this line TOM TAILOR succeeds in striking an elegant balance between casual wear and business looks. A self-determined working woman, who wants to look fashionable and stylish in the office, will find what she is looking for in this line. All styles are a suitable companion in the daily business of the modern woman – be it from 9to5 or from 5to9. With eight collections a year and a selection of permanently available products (NOS range), the Smart Casual Wear line covers a wide range. mine to five can be bought from February 2020.
BONITA offers high-quality collections that can be combined to create stylish outfits. We design fashion for women who want to emphasize their individual style and impress with loving details and perfect fits.
TOM TAILOR brands are complemented through an extensive range of accessories and licenced products.