Brand strength, flexibility, and the ability to recognize and satisfy fashion trends and customer needs at the right time – that is the base of our success at the TOM TAILOR Group. We operate in an international, fast-paced and highly competitive market environment that is undergoing trend-setting changes as a result of digitalization.
In this market environment, the TOM TAILOR Group has embarked on a profitability offensive. The core themes of which are strong brand positioning, a focus on our strengths, process optimization and a commitment to further developing the digitalization of our company. In this way, we are ideally positioned to achieve our goal: Sustainable growth.
It all began with the import of terry towels in 1962. A lot has happened since then: The story behind the TOM TAILOR Group and their brands.
Be it TOM TAILOR or BONITA - both names stand for high quality in the mid-price segment. With a strong attachment to lifestyle and fashion, both remain true to the essence of the brand and appeal to customers of all ages.