In 2006 Dieter Holzer joins the company as the new managing director and later chairman of the board. Uwe Schröder, on the other hand, leaves the Management Board and joins the Supervisory Board of TOM TAILOR. In the following years, the company changes from a pure wholesale supplier to a vertically integrated system supplier. Retail now represents a key strategic element for growth.
As part of this, the TOM TAILOR e-shop launches in 2006. The aim is to make TOM TAILOR's brand world easier for customers to reach through its online presence and at the same time to enhance the emotional appeal. Just one year later, the launch of the TOM TAILOR Denim brand catches the attention of the young adult market.