TOM TAILOR Holding SE: JOINT FORCES at TOM TAILOR Group - new Star-Collaboration for 2019

18.01.2019 | News

DGAP-News: TOM TAILOR Holding SE / Key word(s): Alliance

18.01.2019 / 09:09
The issuer is solely responsible for the content of this announcement.

TOM TAILOR Group multiplies Women's Power by four

JOINT FORCES at TOM TAILOR Group - new Star-Collaboration for 2019

Hamburg, 18th January 2019. The TOM TAILOR Group, as part of Berlin Fashion Week, has unveiled its current star collaborations for 2019. Alongside German top model Toni Garrn, pop singer Nena and her daughter Larissa will be launching capsule collections for the Hamburg fashion brand. Franziska Knuppe, following great success at BONITA, has designed eight capsule collections.

In recent years, the TOM TAILOR Group has repeatedly and successfully relied on cooperation with national and international celebrities. Under the shared motto JOINT FORCES, the marketing strategy is now being consistently expanded and the creativity and strength generated by this cooperation is being brought to the fore.

Concentrated women's power - strong together

Known for their positive and open outlook on life, the well-known mother-daughter team is incorporating the best of music and art into the new collection of the TOM TAILOR and TOM TAILOR Denim brands: with its touch of nostalgia, the first capsule collection draws upon influences from the 1970s. Both artists worked intensively together on the collection, which will be launched in September 2019.

Both Hamburg artists made sure that all the pieces could be combined and therefore appeal to multiple target groups. "Larissa and I like to help ourselves to each other's wardrobes and we wanted to incorporate this idea into the collection. Fashion doesn't care about age," explains Nena. "The creative exchange with the TOM TAILOR in-house design teams was particularly inspiring. You can see this in the result: the collection now clearly reflects our personality and contains real 'love pieces'," adds Larissa.

Dr Heiko Schäfer, CEO of the TOM TAILOR Group, sees the latest collaboration as a significant step in the current corporate strategy: "We are once again delighted to have attracted female and Hanseatic support for the further development of our core brands. This will not only strengthen our successful Women divisions but moreover, we are offering our customers completely new designs that empower the wearer to accentuate their personality."

Success speaks for itself

Combining her Hanseatic roots with cosmopolitan charisma, in partnering with German top model Toni Garrn, the glamour of the international catwalk is brought to the Elbe. The first collection for TOM TAILOR will be available from April 2019.

In response to high demand another collection under the title "Franziska Knuppe für BONITA" is being launched. From March 2019, further design pieces by the German model will be available monthly in the BONITA brand stores.

About TOM TAILOR Group

TOM TAILOR Group is an international, vertically integrated fashion company focused on casual wear in the medium price segment. The product portfolio is complemented by an extensive range of fashionable accessories. With its brands TOM TAILOR and BONITA, the company covers the various core segments of the fashion market.

The TOM TAILOR brand is marketed through the retail and wholesale segments, and thus through single-label stores as well as wholesale partners. These include 453 TOM TAILOR stores and 185 franchise stores, 2,510 shop-in-shops and around 7,082 multi-label points of sale. The brand is present in 33 countries.

Along with its 772 retail stores, BONITA now has 82 shop-in-shop spaces.

The collections of both brands are also available through their respective online shops.

Information is also available at www.tom-tailor-group.com and www.BONITA.eu

Media Contact

Harriet Weiler
Head of Corporate Communications
Telefon: +49 (0) 40 58956-168
E-Mail: harriet.weiler@tom-tailor.com

Lisa Ramcke
ORCA van Loon Communications GmbH (GPRA)
Telefon: +49 40 46068 -185
E-Mail: lisa.ramcke@orcavanloon.de

18.01.2019 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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